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The Internet revolution begins on Thursday - Have you missed the boat?

The Internet revolution begins on Thursday 12 January 2012 - Have you missed the boat?

In only a few days, ICANN (the body that regulates Internet naming conventions) will be opening its doors to applications to run the next generation of domain extensions (the new form of .com, .net, .org).

This momentous occasion is set to revolutionise the nature of the Internet domain name space forever. No longer will companies, which have the foresight to apply, be constantly battling cybersquatters for their brand name, acquiring domain names already registered at hugely inflated prices in an over populated market and spending way more than necessary chasing brand misuse from online counterfeiters, phishers and fakers.

Why?

It's simple, from Thursday 12 January 2012 companies, charities and communities can apply to own and operate almost any characters after the “dot”… almost anything such as .dog, .karachi, .realestate, .missiontomars.

The Good

It’s a fantastic idea, much needed and one which will change the Internet for the better for decades to come. It can provide legitimate companies and interest groups with:

ownership and control of a key piece of Internet infrastructure under which to execute online brand strategy with no dependence upon third parties
security and protection to suit the requirements of the entity controlling the extension and preventing any third parties registering domain names under the extension
increased visibility on the Internet and the capability to create networks of interest leveraging brand equity with suppliers, resellers and partner networks

The Bad

Such a fundamental change in the Internet namespace comes with a hefty price tag. The application fee alone, set by ICANN, is $185,000 and the effort and time involved in preparing and defending the application through to a successful conclusion should not be underestimated. The successful applicant will be required to operate its Internet extension for a minimum of 10 years. However, when assessing the costs in the light of the benefits gained by the applicant over the next 10 years, the application fee is a small price to pay.

The Ugly

This application window is open between Thursday 12 January 2012 and Thursday 12 April 2012; depending upon the number of applications received, another application window may not open up for several years - if at all! Frankly, if you miss the boat now, there is no telling when the next boat will show up and, while you are waiting for it, your rivals could be striking while the iron is hot in the new Internet universe.

Is it too late?

No! But only just. If you cannot commit to starting the application process by Tuesday 31 January 2012, you will have likely missed the opportunity to draft a successful application in time.

“Companies interested in applying but have not yet acted are treading a fine line,” says Stéphane Van Gelder, head of domain operations at NetNames and chair of ICANN's Generic Names Supporting Organisation. “It's not too late to act but the reality is that the clock is ticking and there are only a few weeks left before there will not be sufficient time to create and submit an application”.

Who can help?

There are plenty of people offering to write an application for you, but consider this - only a very few of them have the pedigree, expertise, financial resources and networks necessary not only to create a successful application but also operate your Internet Naming Infrastructure for the next 10 years.

If you are considering applying for a new gTLD extension but have not yet started compiling an application, don’t panic, simply contact NetNames to discuss the options from impartial and experienced domain name experts or go to www.gtld.com for more information. NetNames will be happy to provide you with expert advice to help you make the right decision about new gTLDs.

Contact your NetNames representative today for further information.

NetNames

About NetNames

NetNames is part of Group NBT Ltd (www.groupnbt.com). Through its industry leading corporate domain name management, online brand protection, online security, anti-piracy and acquisitions services, the company is responsible for managing and protecting online brands for medium to large organisations, from all types of industries, across the globe.

Following the acquisition of Ascio Technologies and Envisional in 2007, and INDOM (France) in 2010, NetNames has become one of the world’s largest corporate domain name management and online brand protection specialist.
The company is headquartered in London with offices in New York, Cambridge (UK), Copenhagen (Denmark), Munich (Germany), Nice (France), Oslo (Sweden), Paris (France), Stockholm (Sweden) and Zurich (Switzerland).

© Copyright NetNames Limited - part of Group NBT

Nominet cracks down on counterfeiters

There are no translations available.

On Monday 4 April 2011 the Registry for the .uk domain name, Nominet, announced that it has shut down more than 3,000 .co.uk websites accused of selling counterfeit goods.
This was announced at a meeting held in London which included the Metropolitan Police and the Serious and Organised Crime Agency.

Nominet is clearly making an effort to stand up to online crime, and there are future plans to introduce a more permanent system to assist the process. When and if this system is implemented, it will allow the content of targeted websites to still host content, but any links from those websites linking to external websites would be broken.

According to the Telegraph.co.uk, “Authorities are lobbying against limits on the types of allegations they could make to trigger a domain name suspension.” Separately, the UK government is encouraging discussions between broadband providers and the music and film industries with a view to creating a system that would block access to websites involved in piracy.

If you would like to know more about NetNames’ brand protection solutions, sign up to one of our upcoming webinars or visit NetNames website. (telegraph link: http://www.telegraph.co.uk/technology/news/8427656/Censorship-fears-over-police-lobbying-to-close-websites.html)

27 maggio 2011 - NetNames Platinum Service industry update

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NetNames has won a 'Valued Supplier Contribution' award from Unilever and Baker & McKenzie
Every year Unilever and Baker & McKenzie host the Pyramid Project Awards in which they recognise the contribution of suppliers who work with them. For the second time in recent years, NetNames has been voted the winner of the 'Valued Supplier Contribution' award.

ICANN 41, 19-24 June 2011
Between Sunday 19 June 2011 and Friday 24 June 2011, ICANN 41 will take place in Singapore.

Nominet has completed the rollout of DNSSEC for all second level .uk domains in its registry
On Wednesday 18 May 2011 Nominet (the organisation responsible for running the .uk Internet infrastructure) announced that it has completed the rollout of DNSSEC for all the second level .uk domains in its registry.

Landrush phase for .uk short domains began on Monday 23 May 2011
Please note that the Landrush phase for .uk short domains opened at midday (12.00pm) on Monday 23 May 2011 and will close at midday (12.00pm) on Wednesday 15 June 2011.

Two-character and numeric-only .tel domains
On Wednesday 1 June 2011 Telnic will be releasing short (two-character) and numeric-only domain names.

The launch of IDNs from the .my registry in Jawi, Chinese and Tamil
On Wednesday 1 June 2011, the .my domain registry will launch International Domain Names (IDNs) in the following three scripts: Jawi, Chinese and Tamil.

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